RESOURCES
Learn about the leading ABM Technology Solutions and best practices with these free materials.
VERSIONONE SIMPLIFIES ACCOUNT TARGETING & BOOSTS ENGAGEMENT METRICS BY 88%
EverString is an artificial intelligence-powered, business-to-business data solutions provider that has built a comprehensive company data graph. In this case study, discover how EverString’s unique AI-powered platform and audience segmentation capabilities have helped VersionOne, a leader in unified Agile software development and DevOps solutions, to go faster in the right direction, tackle their challenges, and engage the best-fit accounts to grow new business throughout the organization.
SPIGIT IMPLEMENTED LEADSPACE FOR ACCOUNT BASED MARKETING: DOUBLES LEAD CONVERSION RATE, HALVES TIME TO CONVERT LEADS
Leadspace is the only end-to-end predictive analytics platform built from the individual up, leading to real actionability and dramatic improvements in B2B sales and marketing effectiveness. This case study describes how Leadspace’s enriched existing and inbound leads with 80+ fields of information have enabled Spigit to quickly understand and filter leads, which resulted in a 100% increase in lead conversion and 54% decrease in time to convert.
ACCOUNT-BASED MARKETING POWERS PERSONALIZATION IN REAL-TIME; INCREASING ENGAGEMENT, LEADS AND REVENUE
Marketo is a leading engagement platform that empowers marketers to build brand value, grow revenue, and prove impact. In this case study, Marketo's real-time personalization is the underlying platform that empowers a rural school district to target prospects and current customers based on highly granular account data. This resulted in a phenomenal increase in engagement in the first 90 days, increased average session duration by 394%, and average pages per session by 405%.
HOW PROOFPOINT IMPROVED RESPONSE RATES BY 4%
PFL provides SaaS solutions that help brands use digital intent signals to inform the content and timing of their tactile marketing to improve the ROI of their entire marketing spend. In this case study, PFL’s Tactile Marketing Automation (TMA) solution helps Proofpoint to streamline their efforts and connect with leads through personalized, timely, and relevant email sends on a scalable platform. Since launching their ABM program, Proofpoint has seen responses increase from 4.5% to above 20%, with multi-million dollars in closed-won pipeline.
BLOOMREACH SOURCES 78% OF NET-NEW PIPELINE WITH ABM DRIVEN BY LEADSPACE
Leadspace B2B Customer Data Platform enables companies to increase pipeline, better engage customers and drive faster growth, by allowing marketers to find and know their ideal customers. With Leadspace, BloomReach was able to source 78% of the net-new pipeline, better understand and optimize marketing ROI, improve the reach and return of new product launch campaigns, and maximize their CRM investment with better data.
SALESLOFT INCREASED CONVERSION RATE BY 700% WITH EVERSTRING ACCOUNT SCORING
EverString is a key factor in improving the speed and accuracy of creating predictable and scalable revenue. It offers tools that leverage data to enable better decision-making for sales and marketing. This case study illustrates how EverString helps SalesLoft to increase its conversion rate by 700%. With EverString, SalesLoft’s marketing team can quickly guide sales reps to the most fitting target accounts.
RINGCENTRAL GOT TOTAL TURNKEY SUPPORT FROM CAMPAIGN STARS
Campaign Stars is a customer acquisition platform that enables B2B brands to find, engage, and sell to more prospects to accelerate revenue growth. In this case study, learn how 40% of targeted existing accounts have become new opportunities for RingCentral, how 97% of targeted net-new logos are now actively engaging with RingCentral, how to establish a robust and repeatable omnichannel ABM engagement strategy, and more.
GENESIS BUILDS AN EFFECTIVE ABM DIGITAL DEMAND GEN STRATEGY WITH LINKEDIN
LinkedIn offers premium account-based marketing (ABM) that helps clients better target, understand, and engage with buyers. It offers an extensive professional network and powerful targeting capabilities that deliver the right content to connect with the right audience. This case study details how Genesys leaned on LinkedIn’s highly accurate account targeting capabilities to help drive brand awareness, acquire 60% net new marketing captured leads, and achieve 4% conversation rate for its top-performing offer.
ENGAGIO: VERSIONONE CASE STUDY UPDATE
Engagio is a marketing orchestration platform that is designed to complement existing marketing automation platforms by unifying data, providing engagement analytics, and enabling marketers to orchestrate interactions. Understand how after implementing ABM with Engagio, VersionOne has achieved 88% engagement with target accounts, 66% increase in the value of target accounts, and a significant increase in ASP.
ABM PROGRAM SUCCESS: ABM MIX INCREASE FROM 0% TO 40% OF DEMAND GEN IN 6 MONTHS
Triblio’s Account-Based Marketing (ABM) solution scales 1:1 account targeting for revenue generation. An AI-powered account ID engine enables marketers to reach known and unknown stakeholders in target accounts through ads, web, and sales plays. Discover how FinancialForce’s Pipeline SWAT team has shifted its demand generation from 0% to 40% account-based.To better align ABM initiatives, SDRs have moved from reporting to sales to reporting to marketing. They work together to orchestrate ABM across the purchase journey.
COMPASSABM ENABLES A FAST, AFFORDABLE ABM PILOT
Refactored is a full-service B2B digital agency helping brands navigate the complexities of modern marketing by aligning people, processes, and technology. This case study shows how InfinityQS was able to launch a fully-fledged ABM pilot in just three months with Refactored’s help and CompassABM. The program included all three levels of ABM and supporting content from start to finish.
HOW QLIK'S ABM CAMPAIGN OUTPERFORM INDUSTRY BENCHMARKS BY OVER 137%
PathFactory delivers an on-demand experience for B2B buyers, enabling them with the most relevant information at every step of their unique journey. Marketers remove friction and create more qualified leads faster by allowing buyers to binge-consume content. PathFactory offers personalized content journeys that enable target accounts to consume more content per click. This has resulted in 83% engagement from strategic accounts, compared to a 20-35% industry benchmark, 252% increase in content consumption, and $84M sales pipeline contribution.